The ‘DM for price’ phenomenon has been a growing concern for online vendors and merchants in Ghana. It essentially means that potential customers send a private message to a vendor to enquire about the price of a product. This can be a frustrating experience for customers, as they may not receive a response in a timely manner, or they may find out that the vendor gave another person a different price. This lack of transparency can erode trust in the vendor and damage their reputation.
However, the ‘DM for price’ phenomenon is just one of several negative online business practices that is hurting online vendors and merchants. Other examples include:
- Lack of clear product descriptions and pricing information: This can create confusion and frustration for customers, who may not be able to make informed purchasing decisions.
- Slow or unreliable delivery: Customers expect prompt and reliable delivery, and if a vendor is unable to meet these expectations, it can negatively impact their business.
- Poor customer service: Whether it is slow response times or unhelpful responses, poor customer service can harm a vendor’s reputation and reduce customer loyalty.
It is important for online vendors and merchants to understand that conducting business online requires a different approach than traditional brick-and-mortar retail. As Jeff Bezos, the founder of Amazon, once said: “The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.” By providing clear product descriptions, reliable delivery, and excellent customer service, online vendors and merchants can build trust and a loyal customer base.
Indeed, online platforms like Digistore can help online vendors and merchants overcome many of the challenges posed by negative online business practices. By providing a platform for vendors to clearly state the price of their products and other information, Digistore helps to increase transparency and build trust with potential customers.
Digistore can streamline the delivery process and offer features such as customer support to help vendors and merchants provide an excellent customer experience. This can result in increased sales and a loyal customer base, as customers are more likely to return to a vendor who offers a transparent and seamless shopping experience.
Therefore, using an online platform like Digistore can help vendors and merchants overcome the challenges posed by negative online business practices and increase their chances of success in the online business world.
In conclusion, the ‘DM for price’ phenomenon is just one of several negative online business practices that can harm the reputation and success of online vendors and merchants. By providing clear information, reliable delivery, and excellent customer service, vendors and merchants can establish trust and thrive in the online business world.